CashCow Rewards Announces New Partnership with The NBS Group
The NBS Group and CashCow Rewards Local Offers Program bring together strategy and real-world execution to help community-based financial institutions grow stronger relationships with local businesses to drive deposit growth as well as non-interest income. With decades of experience guiding financial institutions through digital transformation, payments strategy, and operational improvement, The NBS Group helps institutions plan for the future and adopt technology that supports long-term growth. CashCow Rewards complements that expertise by giving financial institutions an easy-to-implement loyalty and reward platform built specifically for community-based institutions, allowing them to promote neighborhood merchants, increase debit card usage, and strengthen their local identity.
Together, the partnership creates a practical path from strategy to results. While NBS helps financial institutions define their goals and modernize their approach, CashCow Rewards delivers a Local Offers engine that turns those plans into visible customer value through local promotions and community-focused marketing. By combining advisory leadership with a flexible Local Offers platform designed to support local businesses, the two groups help financial institutions compete with larger institutions while staying true to their mission of supporting local economies and building deeper relationships within their communities.
Contact us at hello@cashcowrewards.com to learn more.
----------------------------------------------------------------------------------
CashCow Rewards Grows Advisory Committee with Accomplished Industry Leaders
Sausalito, CA, January 8, 2025 - CashCow Rewards Announces New Advisory Board Members
CashCow Rewards is thrilled to welcome distinguished new members to its Advisory Board. These accomplished industry leaders bring deep expertise in community banking, credit unions, FinTech, and banking loyalty and marketing. Together, we are driven by a powerful mission: to empower regional banks and credit unions with cutting-edge marketing tools that drive consumer engagement and fuel the growth of local businesses and economies.
In an era of intense competition, CashCow Rewards is leveling the marketing playing field, providing smaller financial institutions with the same innovative resources that national chain banks leverage. This ensures community-focused financial institutions not only survive but thrive - strengthening their role as vital pillars of their communities and local economies.
These new Board members join existing Board members Merideth Miller, leader at M2 Marketing, and Jason Riback, President at MediaMint.
Carl Underhill: Carl’s extensive experience as a senior banking executive and his can-do, solutions-oriented approach make him an ideal fit for our startup. His work with BankAmeriDeals and Preferred Rewards at BofA is particularly relevant as we roll out our loyalty platform tailored for community banks and credit unions.
Eric Morse: Eric brings extensive experience in the banking industry, including leadership roles at Needham Bank, a leading community bank. With deep expertise in marketing and a strong commitment to supporting the growth of community banks, Eric adds tremendous value to our mission. His robust network of bank leaders will be instrumental as we launch CashCow Rewards.
Emily Stewart: Emily is a leader in digital marketing activation and consumer insights for credit unions, with a deep understanding of the unique marketing challenges faced by financial institutions. Her expertise and relentless focus on driving smart digital marketing growth make her a perfect fit for our mission. Emily is the founder of Ladies in Finance & Technology (LiFT) and remains actively engaged in the organization, highlighting her commitment to empowering the industry.
CashCow Rewards is entering an exciting new chapter with the expansion of its Advisory Board, bringing together a powerful group of seasoned professionals from the banking, FinTech, and marketing industries. This dynamic team of experts will guide CashCow in its mission to revolutionize marketing for regional banks and credit unions, enabling these institutions to better engage their communities, influence consumer behavior, and drive local economic growth.
For more information on CashCow Rewards and how it can transform your bank’s loyalty program, please visit www.cashcowrewards.com.
Media Contact:
Amy Fitzgerald
amy@cashcowrewards.com
----------------------------------------------------------------------------------
CashCow Rewards Launches Innovative SaaS-Based Loyalty Platform for Regional Banks and Credit Unions
Delivering High-Value Rewards to Drive Customer Engagement and Support Local Businesses
Sausalito, CA, March 1, 2024 – CashCow Rewards, a new SaaS-based rewards and loyalty platform, is thrilled to announce its official launch, offering a cutting-edge solution for regional banks and credit unions. Historically underserved by technology solutions, these financial institutions can now provide their customers with compelling, high-value rewards that rival those offered by major banks. With CashCow Rewards, regional banks and credit unions can foster customer loyalty and drive engagement by offering up to 50% rewards on purchases, local businesses, and non-traditional rewards categories that resonate with younger consumers.
Rewards have become an essential factor for cardholders when choosing which credit or debit card to use. CashCow Rewards’ platform is designed to reward cardholders through a differentiated, modern approach, including:
- High value brand-funded rewards, up to 50%
- Appealing rewards categories for younger consumers, such as pet care, beauty, and baby products
- Local rewards to promote and strengthen community businesses
- Non-interest income opportunities for regional banks and credit unions
- Seamless integration with minimal technical lift required for deployment
Peter Craddock, CEO of CashCow Rewards, commented on the launch: “We know that rewards work to drive consumer behavior and loyalty. The largest banks in the country promote rewards as a key benefit, and we’ve all heard about AMEX and Chase Rewards. CashCow Rewards is here to bring a cutting-edge loyalty platform to smaller banks and credit unions, enabling them to offer the same level of customer benefits as the big players. This is a mobile-first, high-value rewards solution—no clunky catalogs or points—with options to support local merchants and small businesses.”
CashCow Rewards is tailored to address the unique needs of smaller financial institutions, helping them increase customer satisfaction and build stronger relationships through meaningful rewards. With its commitment to community support, CashCow Rewards also emphasizes local businesses, ensuring that cardholders have access to rewards that are not only valuable but also community-focused.
For more information on CashCow Rewards and how it can transform your bank’s loyalty program, please visit www.cashcowrewards.com.
About CashCow Rewards
CashCow Rewards is a SaaS-based loyalty and rewards platform designed to bring high-value, mobile-first rewards solutions to regional banks and credit unions. Focused on delivering exceptional rewards that appeal to today’s consumers, CashCow Rewards offers a differentiated experience that supports local businesses and helps financial institutions generate additional non-interest income.
Media Contact:
Amy Fitzgerald
amy@cashcowrewards.com