CashCow Rewards Launches Innovative SaaS-Based Loyalty Platform for Regional Banks and Credit Unions

Delivering High-Value Rewards to Drive Customer Engagement and Support Local Businesses

Sausalito, CA, May 1, 2024 – CashCow Rewards, a new SaaS-based rewards and loyalty platform, is thrilled to announce its official launch, offering a cutting-edge solution for regional banks and credit unions. Historically underserved by technology solutions, these financial institutions can now provide their customers with compelling, high-value rewards that rival those offered by major banks. With CashCow Rewards, regional banks and credit unions can foster customer loyalty and drive engagement by offering up to 50% rewards on purchases, local businesses, and non-traditional rewards categories that resonate with younger consumers.

Rewards have become an essential factor for cardholders when choosing which credit or debit card to use. CashCow Rewards’ platform is designed to reward cardholders through a differentiated, modern approach, including:

- High value brand-funded rewards, up to 50%

- Appealing rewards categories for younger consumers, such as pet care, beauty, and baby products

- Local rewards to promote and strengthen community businesses

- Non-interest income opportunities for regional banks and credit unions

- Seamless integration with minimal technical lift required for deployment

Peter Craddock, CEO of CashCow Rewards, commented on the launch: “We know that rewards work to drive consumer behavior and loyalty. The largest banks in the country promote rewards as a key benefit, and we’ve all heard about AMEX and Chase Rewards. CashCow Rewards is here to bring a cutting-edge loyalty platform to smaller banks and credit unions, enabling them to offer the same level of customer benefits as the big players. This is a mobile-first, high-value rewards solution—no clunky catalogs or points—with options to support local merchants and small businesses.”

CashCow Rewards is tailored to address the unique needs of smaller financial institutions, helping them increase customer satisfaction and build stronger relationships through meaningful rewards. With its commitment to community support, CashCow Rewards also emphasizes local businesses, ensuring that cardholders have access to rewards that are not only valuable but also community-focused.

About CashCow Rewards  

CashCow Rewards is a SaaS-based loyalty and rewards platform designed to bring high-value, mobile-first rewards solutions to regional banks and credit unions. Focused on delivering exceptional rewards that appeal to today’s consumers, CashCow Rewards offers a differentiated experience that supports local businesses and helps financial institutions generate additional non-interest income.

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